Rugby World Cup earns half a billion for Auckland

Getty Images     26 May 2012     Getty Images

The economic impacts of the Tournament are outlined in a report which goes to Auckland Council’s Governing Body on May 31.

Analysis completed for Auckland Tourism, Events and Economic Development (ATEED) by Market Economics reveals that RWC 2011 resulted in an estimated NZ$512 million net additional expenditure for Auckland between 2006 and 2012. When flow-on expenditure is added, Auckland’s economy grew by NZ$728 million over that period.

"There is no doubt that Rugby World Cup 2011 was a resounding success on and off the field throughout a country that totally embraced the tournament," said Lappaset.

"The event is much more than 48 matches. It is a festival, a coming together of the global Rugby family to celebrate our sport. All were welcomed with open arms.

"Auckland was at the very centre of Rugby World Cup and this news is a further strong endorsement of New Zealand's exceptional hosting and the Rugby World Cup brand."

"The tournament is a low-risk, high-return event that proved to be good for Rugby worldwide and good for New Zealand."

Auckland Mayor Len Brown said this is an outstanding result for the city: “Major events should be key drivers of economic growth and RWC 2011 certainly delivered for Auckland.

“This is a tremendous return on the city’s investment and completes the picture of what RWC 2011 means for Auckland. The benefits are there for all to see, from these economic impacts to the renewed sense of pride in the city worldwide broadcast exposure, improved transport infrastructure, upgraded sporting facilities and new developments on the waterfront.

“These are results we should all be proud of.”

ATEED Destination General Manager Rachael Dacy said in employment terms RWC 2011 generated the equivalent of almost 14,000 year long jobs in Auckland.

“This is a hugely significant outcome in a difficult economic climate. It further underlines the potential contribution of major events to host cities,” Ms Dacy said.

Ms Dacy also said a common perception around major events is that the economic impacts mostly accrue to the accommodation and hospitality industry, but RWC 2011 post-event analysis reveals that they can be much more widespread.

The Top 10 sectors that experienced the greatest shares of economic growth over the period 2006-2012 due to RWC 2011 were:

1. Property and business services NZ$202 million
2. Construction NZ$109 million
3. Manufacturing NZ$87 million
4. Accommodation, Cafés, Restaurants NZ$71 million
5. Transport and storage NZ$69 million
6. Retail trade NZ$69 million
7. Wholesale trade NZ$66 million
8. Finance and insurance NZ$57 million
9. Cultural and recreational services NZ$53 million
10. Communications services NZ$28 million

“These results should dispel the myth that only businesses that benefited from RWC 2011 were bars, restaurants and hotels in the CBD,” Ms Dacy said.

The report to Auckland Council’s Governing Body meeting also reveals that the Council’s RWC 2011 programme was delivered under budget.
Following revisions to the original NZ$97 million budget, the total budget envelope across the Auckland Council group was NZ$89.69 million over three years from 2009 to 2011. The actual expenditure for the same period was NZ$88.49 million.