AllBlacks and Telecom team up again
allblacks.com 10 Aug 2012 Getty Images
With All Blacks Dan Carter and Luke Romano on one team, and Ben Franks and Kieran Read on the other, the test stars put the phone through an indoor challenge course - putting the phones and players through everyday situations that Kiwis and their own phones face daily.
All Blacks first five-eighth Carter won the competition.
With Piri Weepu the official referee for the promotion, the All Blacks had to take the dust-proof, scratch and water-resistant Motorola DEFY XT through the course to the amusement of hundreds of fans.
Pushing players around in a shopping trolley, guiding All Blacks around an office chair, packing a trailer, sailing a small remote controlled boat with the phone as passenger, while taking on each other in a rugby passing shootout - were all some of the activities planned for the day.
At the end of the challenge Weepu called the other All Blacks' DEFY XT phones to prove they still functioned.
Telecom's Chiefs Marketing Officer Jason Paris was pleased the phone passed the toughest test thanks to the efforts of the participating All Blacks.
"What better way to test this robust new Smartphone than by getting some of the country's toughest rugby players to challenge it, and themselves, in a series of everyday environments," he said.
"As the All Blacks demonstrated today, the Motorola DEFY XT is ideal for Kiwis from all walks of life but particularly busy outdoor workers like tradespeople, landscape gardeners and farmers.
"We're excited to exclusively provide customers with a device that allows them to be that little bit more relaxed about when handling it and allows them to stay connected through whatever everyday mishaps come their way. We've thoroughly enjoyed hosting the All Blacks today bringing the mobile's attributes to life. It was great to see them having such a good time and that both the phone and players survived!"
Most popular News:
Rugby World Cup 2015 group profiles: Pool A23.Oct.2014
USA Rugby selects 35 player squad for the All Blacks23.Oct.2014
Royal Scots Dragoon Guard called up by England23.Oct.2014
Auckland Storm regain the JJ Stewart Trophy22.Oct.2014
Hawke’s Bay named for ITM Cup Championship Final22.Oct.2014
New Zealand Rugby launches #TeamAllBlacks22.Oct.2014