All Blacks, Mastercard and Tim team up again
James Mortimer 07 Apr 2013 MasterCard
McCaw, Nonu and Williams bound around town buying gifts with Mastercard's new technology, and McCann ECD John Mescall, part of the team that created the new feature, said it wasn't difficult coming up with an idea to trump the successful ad seen throughout 2012.
“How do you follow up New Zealand’s favourite ad of 2012?" Mescall asked.
"Well, you dash the hopes of tens of thousands of Kiwi women everywhere by marrying-off the lovable little hero of the campaign: Tim. Sorry, ladies.”
All Blacks and Mastercard team up:
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