All Blacks partner with Gatorade and join global elite
allblacks.com 20 Jan 2016
New Zealand Rugby said Gatorade, the world’s leading sports drink, provided a great fit.
“We were looking for an instantly recognisable, global brand with the scale to help us increase the profile of the New Zealand game and our teams overseas so a partnership with Gatorade made sense on many levels,” said NZR Chief Executive Steve Tew.
“Gatorade is the perfect fit for a dynamic, endurance-based sport like rugby – the strength of the brand is backed by 50 years of science, research and development - and it's widely used by many of the world’s elite athletes and teams.”
As well as providing highly effective hydration, the partnership with Gatorade will give access to the Gatorade Sports Science Institute (GSSI), the research and development arm of Gatorade. GSSI is committed to helping athletes optimise their health and performance through research and education in hydration and nutrition science.
“We’re looking forward to working with GSSI,” said Tew. “We’re always searching for ways to lift our performance as we strive for excellence. NZR and Gatorade share a goal of driving elite performance and innovation so we see this partnership as being a great help to our players and teams.”
Anuj Bhasin, Head of Global Gatorade, said; “Our goal is to support New Zealand’s rugby players and teams by providing the most scientifically researched and game-tested sports drink and top-quality athlete service to help improve on-field performances.
"Gatorade is the official sports fuel supplier for many leading teams and top international athletes. Sportspeople have used the GSSI’s research facilities and we look forward to sharing those benefits with New Zealand’s rugby elite as they join the Gatorade family.”
The new partnership will make Gatorade the Official Hydration Partner of the All Blacks and NZR’s other national teams - the Maori All Blacks, All Blacks Sevens, New Zealand Women’s Sevens, Black Ferns and New Zealand Under 20 until 2021, a period featuring major national sporting events both overseas and in New Zealand.