Government investment to leverage Series
DHL NZ Lions Series 2017 04 Oct 2016 allblacks.com/Marc Weakley
"The Major Events Funding will ensure we're well positioned for the Lions Series. Host regions will be able to showcase their attractions and industries, as well as receive the direct economic boost the matches will provide.
"The economic benefits to New Zealand when the British & Irish Lions last toured here in 2005 were considerable. Ticket sales totalled 355,000 and there were over 431,000 international visitor bed nights. There was also an estimated local television audience of over 3.5 million for the three tests."
The Government's investment will also contribute to fanzones to enable the public to celebrate the Series and showcase our passion for rugby, which will further enhance New Zealand's reputation as a major event destination.
The process to allocate funding is being led by Sport New Zealand's World Cup Office and expressions of interest are currently being sought.