Sportal.co.nz 05.May.2012Getty Images
Four penalties from halfback Piri Weepu kept his side in the hunt at Westpac Stadium as the Hurricanes led just 16-12 at the break after opportunistic tries for Conrad Smith and Andre Taylor and a couple of penalties from Beauden Barrett.
But once the Blues fell behind in the second half the errors increased as they chased the game and the home side took the match comfortably in the end as Julian Savea, TJ Perenara and Jason Eaton all dotted down.
Benson Stanley got a consolation five-pointer for the visitors.
"We're playing good footy at stages," said Weepu. "It's just basic fundamental errors [that are letting us down].
"A dropped ball and it turns our pressure into an opportunity for them. The bobble of the ball, a turnover, a couple of passes and they are away and we're back down in our red zone or they are converting it into points.
"We've got to work hard on protecting the ball and making sure everything functions better in the game."
The ninth straight loss means the Blues will be making the headlines and filling the column inches again for all the wrong reasons and coach Pat Lam admitted it was tough to keep lifting his players week after week with results not going their way.
"Every week is a challenge to get them back up. We normally do. We normally do by the time we go in again," he said.
"There's a lot of advice given to a lot of guys so it's a real battle. A lot of guys haven't been through this. None of us have been through this. It's character building as we keep saying. It's a chance to say united and stay tight."
Weepu felt it was important the players didn't get overly embroiled in what was being written and said about them in the media.
"Although it's not the greatest results we know we're definitely putting in 100 percent. We're just not getting the rub of the green," the All Black halfback said.
"If you guys [the media] want to sell papers that's what you've got to do. You've got to write about stuff.
"At this stage we're not really fussed what's been said about us. We've just got to control what we can control and whatever is being said about us we can't control and that's just the way life is."