James Mortimer 07.Aug.2012Getty Images
Garden Place and Victoria Street in Hamilton, the latter affectionately named the 'golden mile' by some, welcomed plenty of fans who turned up to celebrate despite scattered rain.
Chiefs lock and co-captain Craig Clarke thanked what he thought were some very special fans.
"You guys are some of the best (fans) in the world," he said.
When the team ended up in Garden Place, Hamilton Mayor Julie Hardaker said that the occassion was complete with the Chiefs victory parade.
"This is very special and you guys have made it very special for us," she said.
"What you've done is absolutely fantastic. You guys have done us proud."
The Chiefs treated their faithful to another haka on the main stage, and after the crowd erupted, the famous Queen song 'We are the Champions' played over the loudspeakers to a beaming team.
The celebration caps off what has been a magical week for Waikato sportspeople, with the Waikato-Bay of Plenty Magic winning the Trans-Tasman netball championship, while New Zealand's Olympic rowers train at the near by Lake Karapiro.
There were plenty of children in the crowd with their parents, and a heap of Chiefs jerseys and associated flags.
There were also the now 2012 season standard marriage proposal signs, with Sonny Bill Williams the most targeted recipient.
While the trip on the big truck down the centre of Chiefs territory was cause for much happiness, there was a somber moment as the crowd participated in a moment's silence to remember the two New Zealand soldiers who were killed in Afghanistan over the weekend.