James Mortimer 16.Aug.2012Getty Images
In Australia, a festival for the Cup is taking place, giving people across the country the chance to view a trophy that has been in All Blacks hands since 2003.
The Wallabies, from CEO John O’Neill, to captain David Pocock, to a host of senior players, have stressed the need to break what is now the second longest Bledisloe drought for Australia in history.
While some might have labelled the Rugby World Cup as the most important trophy for the All Blacks, especially after breaking a long drought last year against France, the Bledisloe was something that was very respected by the team.
Tamati Ellison, who has just two test caps, said that senior All Blacks set the tone this week.
Captain Richie McCaw, and hooker Keven Mealamu, who boast a mammoth 199 test caps between them, let the fresher faces know the drill.
"We set the scene,” Ellison said.
"It was awesome, I think everyone got some good words from the older boys, the leaders, and I think everyone is really keen to get out there and do what we can.
While records might suggest the All Blacks have had dominance in the rivalry, Ellison said that one of the reasons for this was due to the respect they gave the Wallabies, as well as the Black jersey.
"It's respect more than anything," he said.
"Respect for the jersey, the Australians, the Bledisloe Cup.
"We know the history but I guess until you get out on the field, that's when you really taste it. I haven't yet, but it would be an honour to get out there."