RWC Sevens 2013 confirms further major partners

International Rugby Board and James Mortimer     16 Mar 2013     International Rugby Board

Bank Zenit, Mobile TeleSystems (MTS) and Canterbury of New Zealand have come on board for the event, which is on track to deliver a unique fan experience in a sports-mad city, while providing a boost to the profile and development of Rugby in one of the world’s major markets.

Rugby World Cup Sevens 2013 will bring together the finest men’s and women’s Sevens players in the world for a three-day festival of world-class sport, entertainment and hospitality on June 28-30.

RUR President Vyacheslav Kopiev said: “We are hugely excited to have these three major brands on board. Not only are they going to be a part of something truly special in Moscow, but their involvement reaffirms Russia’s ambition to become a major player in global Rugby both as a host country and on the field of play.”

“These key partnerships with top brands delivers high visibility to a mass global audience and are tailored to suit each brand’s unique key marketing and business objectives, both in stadia, where more than 115,000 fans are anticipated to attend across the tournament, and through a global television audience reach of close to one billion.”

“We are currently engaged in discussions with other potential sponsors who are also interested in becoming involved in this tournament.”

Rugby World Cup Sevens has played a major role in the growth of Sevens worldwide its ongoing success and was a major factor behind the IOC’s decision to include Rugby Sevens on the Olympic Games programme for 2016 and 2020. Moscow 2013 is on track to be an outstanding major event.

Rugby World Cup Limited Chairman Bernard Lapasset added: “The announcement of these three major brands as partners of Rugby World Cup Sevens 2013 is a further boost to an event that is set to reach out to more people in more countries than ever before, while reaffirming the incredible growth of Sevens worldwide, especially in emerging markets such as Russia.”

Mike Vandrau, Head of Sales at Essentially, added: “With a global event like this, it is always important to get the right mix of local and global brands on board and we are excited to be working with these great companies. This announcement goes some way to highlight the high level of interest we have had in Rugby World Cup Sevens 2013 in Moscow. We have a number of conversations currently live with potential partners and with less than four months to kick-off, we look forward to announcing some more global partnerships shortly.”