Rugby's most popular Facebook page passes two million mark     15 Jul 2013

All Blacks Richie McCaw and Kieran Read thanked fans in a special video posted to Facebook which can be viewed here

"Thanks for helping us achieve that milestone and we look forward to that support keep coming in," said McCaw. 

The All Blacks Facebook page, is not only the leading international rugby page, it is also ranked in the top 50 of sports Facebook pages in the world and is easily the most popular page in this country for any organisation, sport or business.

“We’re really pleased that more and more fans around the world are wanting to join in the conversation with rugby’s biggest names,” said Nick Brown, New Zealand Rugby General Manager Public Affairs.
“We pride ourselves on a really active page that provides All Blacks and rugby content that no other source can. From videos and photos within the team camp, through to polls, news and giveaways, we have a page that gets fans closer to their favourite teams in black jerseys.”
In an average 24 hour period some 50 – 60,000 fans are directly interacting with the All Blacks page such as liking and sharing posts and engaging in conversations.

“There is nothing better than having fans directly connected with New Zealand rugby so we are really excited that so many are coming to our Facebook page to share their passion in some way.

“The great thing from our point of view is that social media allows us to talk to fans right around the world. 80 per cent of our Facebook fans are based outside of New Zealand – from a few thousand in Georgia to 220,000 in France. Social media gives them a fantastic opportunity to feed their appetite for all things New Zealand rugby.

“New Zealand Rugby’s digital channels include our flagship All Blacks website, twitter channels @allblacks and @nz7s and our Google + site  so there is no shortage of avenues for fans to connect to rugby.”
There are more than 235,000 followers on the twitter channels and 217,000 fans on the Google + site.

“We also have some exciting plans in store for even richer content and innovation across all our channels, including mobile, as we are committed to remaining at the leading edge of sports media and content,” said Brown.

All Blacks Facebook facts as at 14 July 2013
Geographic breakdown

New Zealand – 370,000
France – 220,000
Australia – 185,000
Italy – 156,000
Argentina – 144,000
United Kingdom – 130,000
United States – 112,000


Males – 67 per cent
Females – 33 per cent

Main age groups

18-24: 36 per cent
25-34: 22 per cent
35- 44: 12 per cent