chiefs.co.nz and James Mortimer 13.Jan.2014Chiefs Rugby
The arrangement will see each Chiefs player wearing the Generation Homes logo and the number 14 on their training jerseys during the week as the side gets ready for each fixture throughout their title defence.
This is reflective of the company’s fixed price, 14-week build guarantee.
It continues a flood of new sponsorship deals for the current Investec Super Rugby champions.
“We are proud to be partnering with an iconic, winning team and we see it as a great opportunity to leverage brand exposure,” says Generation Homes Marketing Manager Dave Andrew.
“The Chiefs are renowned for being a family-driven organisation, which is in line with our own family values which see us building and growing communities across New Zealand.”
Chiefs CEO Andrew Flexman said, “We are excited to welcome Generation Homes to the Chiefs family. What became very clear to us early on in our dealings is that they are a business founded on the same kind of principles that we at the Chiefs hold dear, and that living by these principals is the basis of their long term success as it is for us.”