James, a multiple nominee at the 2019 Vodafone Music Awards, will kick festivities off on Friday, 24 January when he headlines the Sounds of Sevens concert on Mill Street Park, signalling the start of three days of non-stop entertainment around FMG Stadium Waikato.
Chart-topping reggae-roots group Sons of Zion will take the same stage as the Mill Street Park R18 Entertainment Zone temporarily steals the spotlight from the rugby pitch on the opening day of the annual HSBC World Rugby Sevens Series tournament at FMG Stadium Waikato on Saturday, 25 January.
The announcement comes in the same week as Sons of Zion released their new single Road Trip, a track that follows hot on the heels of their 2019 runaway No.1 hit single Drift Away.
“We’re big rugby fans and we can’t wait to be part of the event,” Sons of Zion singer Rio Panapa said. “The sevens has always been so much more than a rugby tournament and we jumped at the chance to be part of the tournament’s 21st birthday celebration. It’s going to be a huge weekend.”
Sons of Zion will be joined at FMG Stadium by soulful Wellington singer-songwriter Louis Baker as sevens fans are treated to the perfect interlude to a day of world class rugby on the pitch.
The Sounds of Sevens concert will be the perfect start to Hamilton's wicked weekend, with James, Kiwi music legend Tiki Taane, Auckland rapper JessB, dance-electronica duo Lee Mvtthews and DJ Aroha turning Mill Street into a musical mecca.
37 South Managing Director and HSBC New Zealand Sevens co-promoter Dallas Fisher said Sounds of Sevens was the perfect way to celebrate the event’s 21st year, and third in Hamilton.
“There really is no other entertainment event like it in New Zealand,” Fisher said. “Where else can you watch seven of New Zealand’s hottest music acts and two days of world class sport in the same weekend? And that’s without mentioning the DJ stages, carnival games, thrill rides, themed bars, and a food festival that will stretch through the weekend!”
Fans can secure their ticket to two days of world class sevens on 25-26 January, including Sons of Zion and Louis Baker live for just $107, while tickets to the Sounds of Sevens concert on 24 January are available at just $55.
HSBC New Zealand Sevens General Manager Steve Dunbar was thrilled to be able to raise the bar after back to back sell outs in 2018 and 2019.
“It’s our 21st birthday and that’s a special milestone that we want to celebrate in style and when you look at the artists who will be on display, along with the athletes, it’s shaping as something very special.
“For the thousands of people who have already purchased tickets to the 2020 tournament, Sons of Zion just got added to their ticket for no extra cost and to everyone else there is now yet another compelling reason to come to Hamilton and join the party next January.”
Sons of Zion
What: Live on stage at the 2020 HSBC New Zealand Sevens.
When: Saturday, 25 January, 6.25pm.
Where: Mill Street Park R18 Entertainment Zone (FMG Stadium Waikato).
*Tickets available here
Sounds of Sevens
What: Mitch James – joined by Tiki Taane, JessB, Lee Mvtthews and DJ Aroha.
When: Friday, 24 January, from 6pm (gates open).
Where: Mill Street Park, Hamilton.
* Tickets available here