Last updated: February 2026
This Cookie Policy explains how New Zealand Rugby and its associated brands, including AllBlacks.com and related websites ("we", "our", "us"), use cookies and similar tracking technologies.
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function properly, improve user experience, analyse traffic, and support marketing activities.
We may also use similar technologies such as pixels, local storage, and IndexedDB storage.
How We Use Cookies
We use cookies for the following purposes:
Necessary Cookies
These cookies are required for the website to function properly. They enable core functionality such as security, fraud prevention, session management, and load balancing.
Preference Cookies
These cookies remember choices you make, such as region selection or display preferences.
Statistics Cookies
These cookies help us understand how visitors interact with our websites. We use analytics tools such as Google Analytics to measure usage and improve performance.
Marketing Cookies
These cookies are used to deliver advertising that is relevant to you. They may be set by us or by third-party providers such as Google, Meta (Facebook), TikTok, YouTube, Twitter/X, and Reddit.
Third-Party Providers
We use the following third-party providers that may set cookies on our website:
- Google Analytics (GA4)
- Google Ads / DoubleClick
- YouTube
- Meta (Facebook & Instagram)
- TikTok
- Twitter/X
- Reddit
- Braze
- Cloudflare / Imperva (security services)
Some of these providers may process personal data outside your country of residence in accordance with their own privacy policies.
Managing Your Cookie Preferences
Depending on your location, you may be presented with a cookie consent banner when visiting our website.
You can change or withdraw your consent at any time by clicking the cookie settings link in the footer of our website.
You can also control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the website.
Where required by applicable law, we rely on your consent before placing non-essential cookies on your device.
Detailed Cookie List
Below is a detailed list of cookies used on this website, including their purpose, provider, and retention period.
