Black Ferns YouTube channel passes 100,000 subscribers
The Black Ferns YouTube channel has passed 100,000 subscribers just over a year after launching, joining a small group of standalone women's sports teams to reach six figures on the platform.
The channel now sits at more than 108,000 subscribers and has racked up close to 50 million views, all since launching in August 2025.
It is a moment worth celebrating. Not many women's sports teams with their own standalone channel have reached 100,000 subscribers, and the Black Ferns have done it on the back of a community that keeps coming back for more.
WATCH: The Black Ferns perform a haka to teammates Kaipo Olsen-Baker and Elinor-Plum King
What fans are watching
The channel gives fans more than the 80 minutes. Alongside match highlights and press conferences, it takes viewers behind the scenes with the team, from camp to the changing room, and shows the people behind the black jersey.
The recent launch of the Black Ferns group chat series has added a new way for fans to get to know the players, in their own words and with plenty of personality.
Two videos stand out among the most watched:
- The Black Ferns haka against France in Hamilton. Few moments in rugby carry the same weight, and fans across the world have been captivated by this clip with over 8 million views in just three weeks. Watch it here.
- Maia Joseph's 2025 try against Ireland. An incredible finish that fans have watched, shared and rewatched, it is the most-watch video on the channel with over 9 million views as of November 2026. Watch it here.
Why it matters
Reaching 100,000 subscribers shows the appetite for women's rugby, and for the Black Ferns in particular. Fans are not just tuning in on game day. They are choosing to follow the team, subscribe and come back for the stories in between.
Every subscriber, view and share helps grow the women's game and build the profile of the players who wear the black jersey.
To every fan who has hit subscribe: thank you. If you haven't yet, search "Black Ferns" on YouTube and join the 100,000.
