More than one in three Kiwis connect with the All Blacks
More than one in three New Zealanders have watched the All Blacks' opening three Tests of 2026, as the team continues to unite fans across the country through sell-out crowds, growing audiences and community engagement.
Viewership
Across the opening three Tests, 1.46 million New Zealanders tuned in to coverage on Sky Sport and Three, a five per cent increase on the equivalent French Test series in 2025.
A further 650,000 viewers watched via Sky Sport Now, Sky Go and ThreeNow, up two per cent on last year. The All Blacks' Test against Ireland was the most-watched match of the series.
This means that more than one in three New Zealanders have watched the All Blacks so far this season.
WATCH: Highlights from the All Blacks v Ireland Nations Championship clash at Eden Park
Attendance
The support has been just as strong in stadia, with all three opening home Tests selling out.
A total of 110,392 fans attended the matches, while the Wellington Test delivered the strongest child attendance for an All Blacks Test in recent history. More than 6,000 children attended the match, accounting for 20 per cent of the crowd.
WATCH: Go deep inside All Blacks camp with Behind the Fern
In the community
Beyond match day, the All Blacks also continued to connect with communities across New Zealand, delivering 17 community events alongside partners Yeti, adidas, Ray White, All Blacks Experience and Toyota, creating more than 3,800 one-on-one interactions between players and fans through school visits, open training sessions, hospital visits and fan experiences.
Digital engagement
The team's reach extended well beyond the stadium, with content from the opening three Tests generating 133 million video views on Meta and Tiktok, attracting more than 64,000 new social media followers and recording 10.8 million engagements across these platforms.
Across broadcast, live attendance, community engagement and digital platforms, the opening Test season has highlighted the enduring connection New Zealanders have with the All Blacks, both at home and around the world.
For fans wanting to catch the All Blacks in action again at Eden Park, tickets are available for the Bledisloe Cup here.
WATCH: Will Jordan's first 50 Test tries scored for the All Blacks
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