'Our Home, Our Team' celebrates the game day feeling that unites New Zealand
The tradition that binds a nation
The new advert, made in collaboration between NZR and Sky, celebrates the uniquely New Zealand rituals, traditions and emotions that come with an All Blacks Test match. Rather than focusing on individuals, Our Home, Our Team shines a light on the moments that bring the country together, from practising the haka at Nana's house and gathering around the television with whānau, to the anticipation inside the changing room before kick-off and the roar of fans as the team runs onto the field.
The advert captures the electricity that sweeps across Aotearoa on game day, celebrating the connection between the team and the people who support them.
Narrated by acclaimed actor Temuera Morrison, the campaign is designed to remind New Zealanders of the pride, belonging and shared identity that the black jersey continues to inspire.
WATCH: 'Our Home, Our Team'
Game Day has its own energy
NZR General Manager Brand and Marketing Kerry McKenzie said the campaign was about reconnecting people with the feeling that only an All Blacks Test can create.
"The All Blacks have always been more than 23 players on a rugby field, they are a team of 5 million. Our All Blacks fans mean the world to our players, coaches, and staff and we want to celebrate them. We hope this work resonates with them and they see their own relationship with the team represented,” she says.
"Game day has its own energy. Whether you're at the stadium, watching with family at home, meeting friends at the local pub or catching the build-up on the way to the game, there are rituals that generations of New Zealanders have shared. Our Home, Our Team is about celebrating those moments and reminding people why the black jersey continues to hold such a special place in our national identity."
Temuera Morrison brings game day to life
Voiced by Temuera Morrison, the unmistakable narration helps bring the emotion and pride of game day to life.
"Growing up, watching the All Blacks was just what we did. We'd all pile into my Uncle Trev's place with my cousins and stay up until the early hours to watch the international Tests live. We even invented a game called "slow-motion rugby" so we didn't smash the furniture or knock over our aunties' ornaments.
The closest I ever got to being an All Black was playing second division for Te Papapa against Michael Jones. That was enough. You realise pretty quickly the standard. The skill. The commitment. What it takes to earn that jersey.
That jersey still carries a lot of mana for me. It always will. So being asked to lend my voice to this campaign was a real honour. I'm proud to be part of it."
Campaign launches ahead of opening Test
Sky will premiere the campaign during its coverage of the opening Test between the All Blacks and France, bringing the film to audiences moments before kick-off.
Head of Sport Content Gary Burchett said Sky was proud to help launch a campaign that reflected what live sport means to New Zealanders.
“Sky and New Zealand Rugby have worked closely to craft this piece. We think it’s a great example of what can happen when you’ve got access, trust and a shared understanding of what this team means to people.
“Sky’s role extends beyond broadcasting the game. It’s about telling the stories that sit around it, and making sure that resonates with fans here and around the world. Because one of rugby’s enduring qualities is its ability to bring people together, and nothing represents that more powerfully than the All Blacks and the black jersey.”
Our Home, Our Team marks the beginning of a new chapter for the All Blacks brand as the team embarks on the 2026 season, celebrating the enduring connection between the black jersey and the people who wear it, support it and are inspired by it.
Production Credentials:
- Production Company - Two Heads
- Director - James Anderson
- Producer - Rachael Blampied
- DP - Clayton Carpinter
- Colourist - Mikee Carpinter
- Composer - Jamie Sharp
- Client: New Zealand Rugby, Sky
Marketing: Kerry McKenzie, GM Brand & Marketing, Matt McPhail Sky
