That's the words of assistant coach Scott Hansen as the All Blacks prepare to face a Wales side that has slipped from the glory days of old and which won a last-gasp victory over Japan to end a two-year losing streak at home on the weekend.
It is also likely that changes will follow the All Blacks' loss to England, as some players who have lacked opportunities on the four-match tour will be given a chance.
"It's an opportunity for others. Some of the boys won't get the opportunity to wear the jersey again this year, but they have to be behind the group, helping them prepare and giving them energy.
"There will be no excuses around what it looks like this week.
"There must be a positive, aggressive, ruthless All Blacks team that comes out against Wales."
Given the tradition of rivalry between the two countries, Hansen said there would be respect for Wales.
"I remember as a young kid watching the Welsh teams, all the famous players, so it's going to be a massive challenge for us. One of the many lessons I continue to learn is that, regardless of who you're playing with in a black jersey, they will rise to the occasion and give you their best.
"Any good performance against an All Blacks team can, for some teams, be the highlight of the year."
Hansen said the review of the England loss revealed that the All Blacks needed to be better at controlling the game in the middle of the field. It appeared they had overplayed and gone to a kick game too early.
"We discussed that, also our movement. We challenged our game around where we needed to move the ball.
"We started well, shifting the ball to the obvious spaces on the edges. England did a good job hinging us in and we got caught a little in the middle of the field."
Defensively, the review highlighted the importance of players clearly defining their roles and executing them effectively.
Wales would provide a challenge with those points in mind, and the All Blacks needed to absorb that quickly.
They needed to be able to adjust their game plan.
They also suffered from kicking issues and had not been able to dictate that on their terms.
"It didn't allow our defence to get set."
The side was disappointed that it was denied the opportunity to achieve a Grand Slam.
"We had our heart and soul focused on as a group to achieve something special and to embrace the All Black jersey by looking for the opportunity of a Grand Slam.
"In the shed after the game, there was deep hurt, not only because of the performance, but the outcome of not having that opportunity anymore."
The All Blacks take on Wales at 4.10am NZT on Sunday 23 November. Click HERE to find out where to watch around the world.
